There is support available for projects and programmes to develop your audience engagement. 

National Schools Surveys 

For anyone planning educational activities and considering how schools are thinking about potential museum engagement during Covid-19, their needs and priorities and how you can best support them, the following reports may be helpful.  

The Audience Agency 

The Audience Agency can help you overcome audience challenges and improve your relationship with them. They can support in the following areas: 

  • Access and inclusion 
  • Audience profiling and segmentation 
  • Audience-centred design 
  • Digital confidence 
  • Evaluation and impact 
  • Participation and learning 
  • Place-shaping and collaboration 
  • Resilience, innovation and enterprise. 

They have a number of resources freely available on their website or you can contact them to discuss working with them more closely: 

Audience Finder- Home | Audience Finder – a free national audience data and development tool, enabling cultural organisations to understand, compare and apply audience insight – you have to register.

Bounce Forwards: Digital Audience Survey – The Audience Agency have created a free digital survey for you to gain a snapshot of your digital audiences as you adapt your online offer. 

Evaluation and visitor insight resources 
Online learning 

The Digital Culture Network are a sector support organisation who can help with your digital needs. Their online resources, and YouTube channel are free for anyone to use. They also have dedicated Tech Champions that you can go to for 1-1 support, if you are a museum eligible for Arts Council funding.

Exhibitions and projects

Accessibility isn’t just about physical barriers to access. It’s also about ensuring everyone feels comfortable, welcomed and acknowledged in the museum space. The resources below have been compiled from various online sources – organisations mentioned can be contacted for more information, or to work more closely with your organisation on disability access audits and projects. 

If your museum is in the accreditation scheme, you can also get in touch with SHARE’s regional lead for Audiences in the East, Kathy Moore, to find out more about the support SHARE can offer in this area of work. 

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